Client &
Project Overview
Project Overview
Verksmogrillen is a family-owned restaurant and
café in the heart of Verksmon, Sweden, founded during the 2020 pandemic. They serve premium chuck burgers made with fresh ingredients and lots of love, all in a cosy, cinema-inspired setting with friendly, personal service.
café in the heart of Verksmon, Sweden, founded during the 2020 pandemic. They serve premium chuck burgers made with fresh ingredients and lots of love, all in a cosy, cinema-inspired setting with friendly, personal service.
I collaborated with the team to build a cohesive brand experience across both physical and digital touchpoints. This included designing a clean,
easy-to-navigate website that reflects the
welcoming personality of the restaurant and allows customers to explore the menu or place takeaway orders with ease.
easy-to-navigate website that reflects the
welcoming personality of the restaurant and allows customers to explore the menu or place takeaway orders with ease.
Inside the restaurant, I developed a digital menu system displayed across three overhead screens above the ordering counter. These were designed to clearly present their wide selection of burgers, meals, and sides in an appealing, easy-to-read format that enhances the in-store ordering experience.
To complement the digital elements, I also created a printed trifold takeaway menu. It mirrors the visual identity of the brand while offering a compact, practical solution for customers who prefer browsing the menu on the go.
To bring clarity and visual consistency to the menu layouts, I also created a set of custom illustrations for each menu category—such as burgers, salads, sandwiches, and more. Designed in the brand’s core colour palette of red, white, and black, these line-style illustrations added a playful yet polished touch while staying true to Verksmogrillen’s identity.
Together, these elements—including the illustrations—helped streamline the ordering experience and strengthen Verksmogrillen’s brand identity, both in-store and online.
